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Socks that people actually notice.
Papa has been in the socks trade in Delhi since 1977. I grew up around those cartons, where the only choice was a white pair or a black pair.
Taste has moved on with every generation. Socks mostly have not. So we started making the ones we actually wanted to wear: loud, funny, and knitted properly.
Papa makes sure every pair is made right. I take care of the designs. He still thinks they are too much. That is how we know they are right.
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NeoBro is a brand of HardieTech. Made in India, Delhi.
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